PROJECT DESCRIPTION
This project was about redesigning a restaurant menu for “The Taco Stand” in San Diego. The goal was to use object-, paragraph-, and character styles to create an unified layout. First we had to create a style guide for the project. The taco stand serves authentic traditional Mexican food from Tijuana. It is a trendy and new restaurant with a simple menu. The connection to the Mexican culture is important for the restaurant and its corporate identity and design.
This project was about redesigning a restaurant menu for “The Taco Stand” in San Diego. The goal was to use object-, paragraph-, and character styles to create an unified layout. First we had to create a style guide for the project. The taco stand serves authentic traditional Mexican food from Tijuana. It is a trendy and new restaurant with a simple menu. The connection to the Mexican culture is important for the restaurant and its corporate identity and design.
DESIGN
After researching and studying their website I created a style guide. The colors were sampled from their actual website and they represent the colors of Mexico. The illustrations were used as a background-pattern in their website; all iconic for the Mexican culture. I used this elements to create a new menu. First I recreated the icons and used them to create a Mexican landscape for the cover. In the inside I used them as a background pattern as seen on their web-page. I kept the whole design in 2 colors to ensure the corporate design. For the font I decided to go with a trendy comic style font for the titles that would fit the theme and feeling of this restaurant, paired with a non-serif font for the menu item to guarantee readability. The colors in combination with the illustration make the menu look modern and more target towards younger people.
After researching and studying their website I created a style guide. The colors were sampled from their actual website and they represent the colors of Mexico. The illustrations were used as a background-pattern in their website; all iconic for the Mexican culture. I used this elements to create a new menu. First I recreated the icons and used them to create a Mexican landscape for the cover. In the inside I used them as a background pattern as seen on their web-page. I kept the whole design in 2 colors to ensure the corporate design. For the font I decided to go with a trendy comic style font for the titles that would fit the theme and feeling of this restaurant, paired with a non-serif font for the menu item to guarantee readability. The colors in combination with the illustration make the menu look modern and more target towards younger people.
I used a text box in the inside of the menu to highlight their core values, such as the freshness of their menu items.
To unify it with the rest of the menu I set a sombrero on the top of the text box to give it a special flair.
To unify it with the rest of the menu I set a sombrero on the top of the text box to give it a special flair.
TOOLS USED
Illustrator: All Illustrations and Icons
InDesign: Layout, Typography
Illustrator: All Illustrations and Icons
InDesign: Layout, Typography
